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Creating and executing a strong digital performance marketing strategy.
Managing budgets and campaigns across all digital channels to drive strong return on investment.
Develop annual and quarterly media plans, and translate them into weekly and daily tasks with proper budget allocation.
Ensure successful planning, execution and optimization for key traffic KPIs via paid, organic & own media channels.
Identify and test new channels to continue to meet and try to exceed established critical metrics.
Digital Campaign Execution (70%)
Responsible for execution, day to day running of all search, social and display advertising campaigns.
Measure and report performance of all digital marketing campaigns and assets against set objectives.
Identify trends and insights, optimize spend and performance based on the results.
Prepare detailed SEO reports using tools like Ahrefs, Woorank, Screaming Frog, Dareboost, Google Search Console, Google Analytics…
Manage the content of the product’s K12 assigned
Identify powerful and highly potential keywords to drive the most valuable traffic to drive the content marketing plan and ensure the sites are optimized with the right keywords
Identifying powerful and highly potential keywords to drive the most valuable traffic to drive the target volume and high conversion
Work with team to ensure SEO best practices are properly implemented on newly developed code.
Report & Analytics: (10%)
Analyzing and optimizing our digital executions.
Create rigorous A/B testing strategy so that we are always learning and finding new wins.
Generate campaign reports and implement key learnings for upcoming projects.
Analyze keywords and SEO techniques used by competitors; keep up with the latest SEO trends
Yêu Cầu Công Việc
Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, SEO, social media and other digital channels.
Intensive experiences in Google Ads & Website Analytics (The most needed conditions).
Solid expertise in campaign and channel analysis and reporting, including:
At least 3-year experience in marketing team or media agency background.
Excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.
Highly goal-oriented individual.
Open minded, curious and a strong problem solver.
Self-motivated, can-do attitude, bring optimism and positive energy to the team.
Fast-self-learning, want to grow & develop at the max speed.