Optimization Executive (Performance Marketing)

Media Planning (20%)

• Creating and executing a strong digital performance marketing strategy.
• Managing budgets and campaigns across all digital channels to drive strong return on investment.
• Develop annual and quarterly media plans, and translate them into weekly and daily tasks with proper budget allocation.
• Ensure successful planning, execution and optimization for key traffic KPIs via paid, organic & own media channels.
• Identify and test new channels to continue to meet and try to exceed established critical metrics.

Digital Campaign Execution (70%)

• Responsible for execution, day to day running of all search, social and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assets against set objectives.
• Identify trends and insights, optimize spend and performance based on the results.
• Prepare detailed SEO reports using tools like Ahrefs, Woorank, Screaming Frog, Dareboost, Google Search Console, Google Analytics…
• Manage the content of the product’s K12 assigned
• Identify powerful and highly potential keywords to drive the most valuable traffic to drive the content marketing plan and ensure the sites are optimized with the right keywords
• Identifying powerful and highly potential keywords to drive the most valuable traffic to drive the target volume and high conversion
• Work with team to ensure SEO best practices are properly implemented on newly developed code.

Report & Analytics: (10%)

• Analyzing and optimizing our digital executions.
• Create rigorous A/B testing strategy so that we are always learning and finding new wins.
• Generate campaign reports and implement key learnings for upcoming projects.
• Analyze keywords and SEO techniques used by competitors; keep up with the latest SEO trends

• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, SEO, social media and other digital channels.
• Intensive experiences in Google Ads & Website Analytics (The most needed conditions). 
• Solid expertise in campaign and channel analysis and reporting, including:
• At least 3-year experience in marketing team or media agency background.
• Excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.
• Highly goal-oriented individual.
• Open minded, curious and a strong problem solver.
• Self-motivated, can-do attitude, bring optimism and positive energy to the team.
• Fast-self-learning, want to grow & develop at the max speed.
• Have ability to work under pressure.
• Problem-solving skills.